madeline dimichele
© madeline dimichele

Canada 150

Branding | Packaging

— CLIENT

ACCO Brands


— ROLE

Package Design

Product development




I created cohesive branding and retail tags for Hilroy's Canada 150 limited edition line, balancing the brand's heritage with a modern refresh. I applied the design system across all products in the collection, which launched in major retailers including Walmart, Superstore, and Staples.


OBJECTIVE

Maintain visual connection to existing Hilroy branding and retail tags while elevating the traditional aesthetic for this commemorative release.

Brand Evolution

The challenges presented with this project were to modernize the iconic Hilroy branding without losing brand recognition. Additionally, I had to create visual cohesion across diverse product formats such as bags, stationary and furnishings like whiteboards.


Challenges:


• Modernizing iconic Hilroy branding without losing brand recognition

• Balancing heritage elements with elevated design for a special edition

• Creating visual cohesion across diverse product formats

• Integrating mandatory patriotic elements (maple leaf) in a sophisticated way


Canada 150 Concepts

Canada 150 Sell Tag

Canada 150 Sell tag

Canada 150 Notebook Back

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