Challenges

• Create clear division between different topics and sections

• Appeal to new and returning customers

• Create a better experience when scrolling

Approach

I addressed communication barriers in GBC’s original email design such as long copy and dated typography. I identified that this prevented effective customer education. Partnered with the marketing team, we streamlined content and I refreshed the visual approach, creating a more engaging and digestible customer experience.

The original is featured on the left, the redesign on the right.

Solutions

• Used a modern typeface

• Reduced copy length

• Created clear sections and better flow

• Limited the colour palette

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Though longer, the redesign uses improved visual hierarchy to create an inviting entry point that encourages exploration. Breaking content into digestible sections made the increased length feel accessible rather than intimidating.